Digital Marketing has emerged as an important tool of overall Marketing effort of an organization. Digital Marketing or Marketing over Internet provides a firm basis to engage with Target Customer group at a nominal cost.

The success of Digital Marketing depends upon a sound Strategy which is aligned to fundamentals of Industry and Business . Digital Marketing involves use of multiple tools, however what is important is right combination of these tools to ensure high Return On Investment ( ROI). Digital Marketing also needs to effectively combine with traditional Marketing efforts to produce desired end results.

Digital Edge the Digital Business Division of Strategy International focuses on developing Sharp and Effective Digital Marketing Strategy to lead to maximize the ROI for this effort. It provides Training & Consultancy in this domain in following areas:

Designing Digital Marketing Strategy : Deciding Goals and Deliverables from Digital Marketing activity; Aligning with overall Marketing Strategy, Aligning with Business Vision , Goals and Mission, Deciding about Tools to be used, Content direction, Performance Parameters , Budget etc.

Website Designing, Hosting & Maintenance – A Dynamic and Responsive Website is at heart of Digital Marketing System. It requires a combination of Creativity and Technical skills. We design and develop Websites of different kinds such as Corporate Websites , CMS Websites, E-Commerce Websites, Flash Websites, Social Networking Websites etc.

Mobile Website & Applications : Mobile Websites and Applications for all smart phone devices.

Search Engine Optimization ( SEO) : Developing overall framework for Search Engine Optimization ( SEO) . This includes all Onsite and Offsite SEO activities such as Key word Identification, . Meta title, Meta tag and Meta description for images and content to make the website SEO friendly.

Social Media Marketing: Developing a robust Social Media presence on different platforms such as Facebook , Twitter, Google Plus, You Tube etc. .

Strategic Content Creation and Marketing : Developing Strategic Content for Social Media and other platforms for enhancing visibility on Internet. This includes Online News Letter, Blogs, Articles, Comments, Videos and Images for Social Media campaigns.

Internet Advertising : Designing & Running Advertising on Google Adwords , ( Search / Display ) and other digital campaign such as Social Media Advertising on Face book, You Tube, Linked in etc.

Email Marketing Campaign : Designing and running Email campaign

Mobile Marketing Campaign :

E Commerce Marketing :

Lead Generation from Internet for Business

Affiliate Marketing : Using Affiliate Marketing networks to scale up sales.

Adsense and Blogging : Making money over Internet by Adsense, Blogging and other tools.